Scott Leune: This podcast is sponsored by dentalmarketing.com and they have agreed to give the listeners of this podcast a free competitive marketing analysis. This analysis is going to show you very clearly how your practice is doing compared to your competitors. It's going to give you the health of your SEO, it's going to give you a website grade, and you'll also see what your competitors are up to. This helps you know what ad strategy you should have today, how clean and effective is your marketing right now find out by getting this free and detailed analysis, text the word marketing to 4 8 6 5 9 and you'll receive this competitive analysis from our sponsor dentalmarketing.com. So how do you get 40 consults a month or more for cosmetic dentistry virtually on top of all the other patients coming in? How can you actually have a practice that just only does the dentistry You love?

The cosmetic dentistry in this example, a practice that's branded so well that a hundred thousand followers are talking about it. Celebrities are going there and this practice, by the way, is in a very modest area. Not high income is not Hollywood, is not New York, it's not Miami. And we are going to be talking about that with the owner, the founder of this practice, Dr. Anthony Price. I met him early on in my training events. He was one of our attendees and he has gone on to build a practice that in so many ways is inspirational for others, but more importantly, he's found a way to have passion in dentistry and to have time and money freedom for his life. And we're going to talk about that practice in this episode of the Dental CEO with myself, Scott Leune, your host.

Thank you again for joining us and I'm actually been really looking forward to talking to you again because you have the kind of practice that is so much different from the typical practice and you're doing things that at least from the outside looking in, look really cool. So again, I really appreciate you joining us. Now, before we dive into that, could you just give us a little bit of background? Where are you located? Where's your practice, what's your practice? How long have you been in any kind of background information you could let our listeners know.

Anthony Price: Okay. Absolutely. Hey Scott. Thanks for having me, man. Our practice is called Professional Smile Aesthetics. We just did a little rebrand. I was formerly known as Miles by Dr. Frays. My practice is located basically in Memphis, Tennessee, out the suburbs. It's an area called Germantown, Tennessee. So we'll basically say Memphis, Tennessee. I mean that's what everybody knows. That's where I'm from. I was born and raised there. I did my dental school education in Nashville actually, and my undergrad education at Fifth University. I went to dental school at Meharry Medical College, which happens to be right across the street. I've been to dentist for man going on 16 years now actually. So that's pretty cool. I love doing dentistry, man. I started out doing a lot of general dentistry and after eight years or so I kind of discovered more about cosmetic dentistry and then I saw how cool that was and I kind of just dial did my practice to be pretty much cosmetic based as much as possible. That's what I've been doing the last few years and having a great time doing it. Scott.

Scott Leune: Yeah, so okay, I look at your practice. I'm just going to label you for a bit, just be very general, but I see your practice as a practice that gets local celebrities and regular people to do cosmetic work and you're becoming this branded expert in your area for that. Even using terms like the Smile Master or you've come up with AirPod White to describe white and I see you, you're at basketball NBA games on court side and rubbing shoulders and elbows with all these cool people. And I think I even saw some maybe a graffiti artist do some kind of mural or something in your office. So I've just kind of giving everyone a little taste and feel of your brand. It's really cool with high end cosmetic dentistry attached to it. Could we kind of talk about that a little bit? How did this brand happen? Was this something that you wrote down and studied and say, okay, we're going to do these 18 things and we are going to build this brand, or did this brand happen to turn into what it is? Can you describe that a little bit for us?

Anthony Price: It kind of turned into what it is now. It all starts with the actual cosmetic work that I do. I started out doing a lot of composite veneers and it's funny how that started. One of my buddies in college actually hit me up and he was like, man, I'm about to slide a Columbia and getting my teeth done. Here I am just doing regular dentistry, bread, butter stuff every day. But I was like, dude, what the hell are you talking about? Why are you buy all the way to Columbia? And so I looked into it. He showed me a couple of guys down there that were doing these makeovers with composite making super bright and pretty looking stuff and I saw a lot of people just going down there. So I'm like, why would you go overseas against from this? There's so many great dentists here in America. So it hit me, the light bulb went off and I was like, wow, this is a need. I mean, with cosmetic dentistry, nobody just needs it. It's talking about people want.

And I kind of jumped into it and I made myself decent scenario. I worked at it. I started researching and talking with other dentists and finding materials that would work for me and then have it. I started doing some cases and I just threw 'em on Instagram. This was back in 2017. This was before everybody was on Instagram doing this, and it just took off pretty quickly actually. So I said that to say that I had the vision in my head and now I'm trying to, well, what I did was just build the practice around that particular procedure, which was Hollywood years. So yeah, like I said, it is really cool man. You get to meet a lot of people. You mentioned the Grizzly games. I'm a huge Grizzly fan, so I like to go to the games and yet reason those clients celebrities, whether you're a celebrity or not, but it's always someone that's trying to do something pretty cool with their life, whether they're starting a podcast or they're getting into movies, artists, all kind of people from all kinds of walks of life come to get the smile done and it's afforded me the opportunity to be around or rough circles with certain people, excuse me.

And it's been pretty cool. So I tend in my practice around that procedure we want to give a high end by, we don't want to be stuffy, we want it to be relaxing, come as you are. And I do have a lot of artwork in my office. You mentioned the graffiti that was done by this brother named Jamon Bullet and he's a big time guy here in Memphis. He does a lot of murals around town and I told him, come in my office man, I love your work. He does a lot of colorful stuff and I want you to just go crazy. No, I didn't even tell him what to do. So he just came in over a weekend and just went crazy and come to my office and you can see it. He's actually got stuck on the ceiling, hooked up with the art on the wall and this is a very cool thing. And I was like, man, this is perfect for the office and what I'm trying to do is kind of cutting edge and I know my patients will love this. So that turned out pretty cool.

Scott Leune: Alright, so I'm going to kind of take what you just said and break it into little digestible decisions and bite-sized pieces and you tell me if I got something wrong, but what I heard is that you were led to learn how to do a new procedure and you spent a lot of time becoming proficient at that new procedure. You started doing that procedure and the procedure is something that makes people happy. It is a positive procedure. They don't necessarily need it, but they want it. And sometimes those are the harder procedures to actually find. You are doing a good job in an environment, in a practice that is kind of a nice high-end feel of a practice, but it's also not stuffy. You took a local known artist and did a new kind of look and feel in your practice and in addition to that you started posting cases on Instagram.

Those cases were seen and followed by other people that want those cases done on themselves, which you then post and they're seen and followed by other people who want those cases done on themselves. And so you start building this kind of flywheel or the snowballing effect of patients coming in at a higher and higher and higher rate at the same time you're doing that, you're going to NBA games and your court side and you are meeting people who are known in the community and you're getting some of those people in. When you post those people, other people see 'em because they follow them or maybe it gives them trust that if someone like that would feel comfortable in your office and with your hands doing the dentistry, then other people should trust you as well. Did I say all that correctly?

Anthony Price: You sum it up great. You said it better than I could. Absolutely. I really like how you said it becomes a snowball effect because that's exactly what happens when I would go to dental conferences and stuff and talking to the guys and I'm trying to show 'em my work as far as reading dentist I go to, I just got mentioned the A CD conference, which was in San Diego this past weekend and it was amazing. So we're there with all the top cosmetic guys and stuff. I'm like, Hey, check this taste out, I'd be here, check this case out. And the first thing that they noticed is like, wow, how did you get so many followers? And these are the guys that are renowned real renowned cosmetic dentists and stuff. And I had so many followers and that's all they wanted to know about. They like you get the work you're doing, how did you get those followers? Because that's what we need to help me as a dentist. And I'm telling 'em it's really organic made. I'm not buying followers at all. It really happens word of mouth on steroids because of the visual aspect of someone seeing the smile. And then that particular patient may take a story, a selfie story and put it on their page and then tag me and that's how someone else sees it. Like you said, it just builds up and builds up, builds up. It's just very organic. I love it.

Scott Leune: So I interview a lot of people and those people have a lot of followers, but so many of 'em, those followers are not good. They're not real sometimes I've got a guy I'm interviewing in dentistry, he's got a hundred thousand followers on Instagram like you do, except they're all other dental people. What makes your followers unique is like, oh no, those are patients and friends of patients and followers of patients who could become patients and that is really cool. I just interviewed someone earlier and he's one of the top 50 keynote speakers in the world, Seth Mattison. And one thing he said was, I'm finding it right now, I want to get his exact words here. He said that, here we go.

Okay, customers need to leave with a story to tell. What he meant by that is your environment's unique enough, your product is good enough, you've connected with the person on a personal level enough that when those customers leave, they have a story to tell. I think of you because I think that your practice, the look and feel of your practice is helping someone tell a story. The kind of dentistry you do and the vibe you put with it. That's something it's so hard to, in a very rational logical way, quantify vibe, but you've put your personality into your decisions about your practice. So you don't just buy a painting, you get a graffiti artist to just go crazy on a wall. That is your personality affecting every decision that your vibe is so strong. That's why everyone needs to follow you and learn about your practice and what you're doing because now people have a story to tell. Now let's rewind before this practice exists. Was this a startup practice?

Anthony Price: Yes, I guess you could say that. Yeah.

Scott Leune: Even

Anthony Price: If it was like a spinoff.

Scott Leune: Alright, so it was brand new practice for you. Talk about the decision to do that.

Anthony Price: Well, I was associate, my dad was actually a dentist. I don't know if you knew that, but he is. And that helped me out a lot. So I was in his practice for many years basically working out of an operatory and I started doing the cosmetic stuff out of his office and once it got really popular and this is a very blue collar area, I'm in a very humble place basically. So here I am doing all this Hollywood type stuff there and it became increasing popular and everybody wanted to, I need to go ahead and find a space that kind of fits what I'm trying to do. So you have to be able to adjust and change and all my stuff was very fluid. I didn't really have a class for real at first. I just kind of jumped into it and let it take me to where I wanted to go because I feel like it's definitely a purpose. It's like when you're chosen to do something you have to kind of trust what's going on and let it happen. And that's really what I did. So yeah, it happened like that man. It happened naturally. I kind of dispelled into what's going on with We all had the vision in my head and everything and I kind of did things to just make it happen honestly.

Scott Leune: Yeah, so people that can't watch this video, but you're listening, I just want you to know that Anthony's wearing a sweater hoodie that says smile more, stress less smile, more stress less. It makes me think about what it must be like to build a practice that has your passion in it. Well that doesn't mean it's all always perfect and fun. There's definitely some stress involved in running any kind of business, but man, when you have to work hard at something that represents your passion, that feels a lot less stressful than when you got to work hard for someone else's thing, someone else's vision that just does not align or connect with you. That's real stress. And so I would imagine that you're proud of what you've been able to build. You're probably proud of the dentistry you do and of the people you help, the people that aren't just your patients but maybe the people that work for you. Am I correct in saying that?

Anthony Price: You're absolutely correct and it's not just about me. I mean what we're doing stretching these tentacles out, it's touching a lot of different scenarios. People that work with you, patients, you're helping them out. I've seen lives change from what we do with these smiles and that, honestly, I'll tell you a quick little story. I don't know if this is off topic, but there was a guy that came in, he had gold teeth everywhere, mouth full of gold teeth that was really popular back in the day we were brought up, especially in Memphis and he's working in the restaurant and he's been in this particular restaurant for 15 years and he told me, he said, Dr. Razer, I know everything from the front to back of this had to run, but they won't give me a higher position because I know it's because of these gold teeth I have. So as soon as we took 'em out and put in some nice curly white teeth, they're proud white as you see. He called me, he said, Hey man, they actually promoted me to manage. So stuff like that, that's what makes me feel good about what we're doing. It's not all about fame something or might anything we're actually changing lives.

Scott Leune: If we could dive a bit into the other kind of patient, the celebrity patient, how have you gotten to know, how do some of these types of celebrities end up learning of you and choosing you and showing up and getting their smiles done by you? How has that happened in the past?

Anthony Price: It has really happened organically. They will find me and I think that they appreciate seeing other I end profile, high profile type of people coming and they know that we will respect their privacy. They know that when they come to my office that it's going to be kind of exclusive. They don't have to worry about a lot of people being in there trying to take pictures with 'em or get the auto rash and stuff like that. This really happens organically and work mouth, it just spreads around. The reputation attracts attention a lot of times. You know what I mean? We want to offer that VIP experience.

Scott Leune: Have you met some of these celebrities? Have you met them outside of the dental practice first?

Anthony Price: Let's see, no, typically the general practice is the first time I'm eating them, man. And they sound

Scott Leune: So you're not courtside at an NBA game and the dude next to you is a celebrity and you look at him and say, man, your teeth don't look good. I need to see you. I need to show up. Like that doesn't happen.

Anthony Price: That has never happened. No, honestly you that has not happened like that. Not of that type of scenario. They typical we find on social media if somebody tells them about what we got going on here in Memphis.

Scott Leune: So I've got a buddy that he's done very well in business and he owns now a luxury car. He's a luxury car dealer and a modification shop and a storage facility for luxury cars. And I actually give all my seminars in his facility now and what I've noticed is every week he's got celebrities, local celebrities, whether they're people the general public would know or maybe they're celebrities inside of their own kind of business world. He's got local celebrities coming in every single week and that's actually generating all these other opportunities for him. In other business ventures, there's got to be something about being in the vicinity of important people to launch you into treating or seeing or meeting or doing business with important people. Whether it's because there's a photo of you at a game or you've treated one and you decided to make that a story that you feature on social media. I would imagine that has a snowball effect as well. After a while you've seen one, you saw two, you saw five, you saw 10, and now you're the guy, you're the guy. Does it feel that way to you the way I just described it?

Anthony Price: Yeah, it does. It kind of does Mary, but honestly man, whether you're a celebrity or not, I like to make everybody feel like they're the most important person in the room. The celebrity stuff is just extra sugar on top. You know what I mean?

Scott Leune: Yeah. Well the reason why I'm asking is because what I think you've done really well at is you've become the expert in your area And becoming an expert. It's kind of validated when you've got great before and after photos and you've got celebrities coming to you as well and you've maybe written articles or you've been featured, you've got a big following on social media. You've become the expert. Once you become the expert you get to, you got this big wave to surf for the rest of your career of just easy kind of cases coming in because they're seeking the expert. Have you been intentional? Well, I think you've been intentional about that lately at least. You mentioned you've rebranded your site. I saw it. You've now said we've got the VIP experience. I'm the smile expert I read on the bottom of your site. I read do epic shit. It's even on the bottom of your site. I love How did that process happen? How did you come up with the smile master or the VIP experience or these terms, AirPod white. Can you kind of talk about that? What do those things mean? What does it mean to

Anthony Price: You? Well, Scott, man, that's all about branding, man. You got to brand yourself. You got to come up with something that's going to stick. You can't, there's a lot of dentists when I used to be like that, it's like I'm doing all this backbreaking work and nobody's saying it. Now I'm like, I'm going to focus on being the best I can be. I'm going to go to these conferences, I'm going to be with, others are doing better to lead. I'm going to learn from them. I'm going to put my own little flare in the edge on it and I'm going to showcase it. I'm going to put it on Instagram. I'm going to take pictures. I'm going to learn how to take photography video and know how to put music with it and stuff so everybody can see it. What's the point of doing something cool if nobody's going to see it? It gets to the point now where it's like a hobby to me now. It's not like business. I love it. It's a passion. So that's what goes into the brand there though. I've been building over the years to smile more Stressless, do epic shit. That's kind of that put you on the edge. And I think my patients are appreciate that. They like that realness from me because Memphis is a very real type of place and the authenticity is what people appreciate. I believe I keep it as real as possible. People come to my office and also feel comfortable.

Scott Leune: And you mentioned you're in a humble area. There's hardworking people there, not necessarily a bunch of wealthy people, but I just want to remind our listeners, sometimes people decide they got to buy some new kitchen cabinets. Sometimes they want to trade in their car a little early, sometimes they want to whatever, get a hot tub sometimes instead they're going to decide to redo their smile. And so it's not wealthy people, it's anyone. It's just how they decide to prioritize their money. And I saw that you promote having virtual consultations. So you've got this kind of following on social media you've built up. Talk to me about the virtual consultation. What is that? How's that work?

Anthony Price: Yeah, that's pretty cool because doing what we do, it's reaching out to people that are outside of Memphis of course, whether you're on the west coast, the east coast, anywhere, even overseas. So it's a way for us to open up our doors and kind of take down some of those barriers. You know how it is. If you want a patient to come into your office, okay, let's set up an in-office consultation and you got to get on a plane and slide all the way out here and for me to see you in person. And if you have situations going on in your mouth that could be handled before you can come to me because I'm like the cosmetic guy. I'm not trying to do a whole bunch of dental procedures that you could get done somewhere else, like root canals, stuff like that. Maybe you need a couple of infl and things. I'm focusing on making the teeth look good. So if you need the house rebuild, a lot of times we can get that done somewhere else where you're from and that kind of prevents a lot of time wasting. So if you need breaks first, we can figure that out via Zoom on a virtual consultation. I don't need you to fly all the way across the country to come to my office and he see you for the first time just to tell you, oh man, you need to go get some braces first. Go do that and come back. Wasted the whole trip. So I kind made it convenient. If you really want to have somebody mad at you to do, let 'em come to your office and tell 'em you need braces first. Hey,

Scott Leune: Do you have local people also doing the virtual consultation? Oh

Anthony Price: Yeah, I do actually. I do. And when I do 'em and I see that they're actually from this way, I'm like, why you come in, you could have came into the office, why would you go virtual? And a lot of times the reason is, well with my job I would have to take off and I don't want to miss work and stuff, but I That's quite cool for you to do that. I understand that. But eventually you do need to come on air and that typically happens. So the virtual consultation is basically like a casual conversation just opening the door just to see if we can even help you at all. That's all it's be for.

Scott Leune: And how often are you doing those?

Anthony Price: I typically set my schedule up to do on, I think it's three days a week right now, so I may do 10 or so a week. I used to do a whole lot, but I kind of scaled it down a little bit because doing what I do, it actually encompasses your whole life sometimes. And I've got two little kids now, so I have two little beautiful daughters. They're five and seven, so they're starting to do more stuff that I need to be present for. So very lately I've been very intentional about setting boundaries with this. And at this time I'm done. I'm going to do my little girl swindle lessons ballet and I want to read it for them. I want to be pick him up soon and stuff like that. So I don't really just take over my life. I used to, when I first started it was all 24 7 nonstop for the wild man.

Scott Leune: Yeah, yeah. Well, I mean, let me kind of repeat what something you said here. Well, you said a lot. It was really good. So first of all, you said you do about, let's see, you do about 10 consultations a week. That's 40 virtual consultations a month for cosmetic procedures. And that's less than you used to do when you were able to give even more time to it. That is a very remarkable thing you just said. I think that a whole lot of dentists listening to this would love to have half as many consultations as what you're doing at a scaled back level. Another thing you said is you're building boundaries now. You're prioritizing your life. So your career is fun, it has purpose, it brings wealth, but the life's a priority. So the career is going to have some walls around it so it doesn't eat away into the life.

And that's something you can say when you own your own company. It's easier to say it when you've done, when you've put in the hard work earlier, now you're building wealth and you're successful. You have the power of choice. Compare that to an associate who's $450,000 in debt, got a starter home and building a, and they're making 150, 200 grand a year, working 35 hours a week on low PPO feed dentistry and they're just not in that position. And so I am pointing this out because freedom for dentists so often involves as step one, owning your own practice. So often that's the first big step toward freedom. And that's what I think of when I hear you describe that. And by the way, I'm impressed, I guess is the wrong word. I'm so happy to see that you've got the wisdom to make the life the priority because sometimes people in your position, they get high on the success and they just keep doing more and more and more and more. And at some point their health gets away from 'em, their relationships get away from 'em, their fun, their purpose gets away from 'em. And all they ever do is this work thing. They get high on that success. It doesn't sound like you've done that.

Anthony Price: Oh yeah, man, the health thing is very important, man. I tell the story, man, I was going balls through all with this and my health got affected. A lot of people are notaries, but I ended up in the hospital, man, I was stressed, my blood pressure was through the roof. I wasn't healthy. And since then, man, I have totally been focused on my health. The physic will be there, but I was laying in the hospital bed, what good am I sitting up in this bed? And those was patients and stuff, the of me about to smile and nobody knew I was there. I was there and that opened my eyes up, man. I was like, wow, if something happens to me, it's over with and nobody's going to care really. My family, they're going to care, but all this stuff on Instagram, nobody's going to care. So move on to the next person. So you have to really take value in yourself and your help at some point man. And you want to do it before it gets you because it happens to anybody.

Scott Leune: Yeah. So you were an associate, you decided to open your own, have your own practice, You built it and you were doing general dentistry. You found this procedure you liked and you became passionate about it from a focus standpoint. You took the courses on it and you started posting cases so that you were attracting other patients for that same procedure. You built a VIP experience in your practice. You were very personality driven in your decisions with the artwork and the culture and the vibe and you end up doing more and more of these procedures to the point you had all these followers, you're getting online requests, you start doing virtual consultations, you're working your ass off, doing all this, building it, and it is taking off and yeah, you're at a NBA game every now and then and you start to meet people and you start doing procedures on bigger celebrity names. And at some point in this story you decided that you didn't need to be burnout by this, that you were in a position where you could enjoy and be passionate and do this wonderful work so that you now protect your daughters from your work.

You protect your health from your work, you protect your time from your work and you don't even care to do the darn endo or place the implant. Or you're like, look, I love what I do and I do it well and that's all I'm going to do. And after that I'm going to go home and have a life. Exactly what an amazing story that is because a whole lot of other people think they got to put more patients in, not cut 'em out, they got to add more locations, they got to do faster, cram in more, learn more treatment, not do less. So you've taken the opposite approach, which is just remarkable. I want to congratulate you on being able to build what you've got as we kind of finish up on our time here. I'm curious if you were to, I'm going to ask you a couple more questions. If you had a young dentist in front of you who was inspired by what you've done, they don't own a practice yet, they don't know what to do, they're just already burned in their career, they're under a mountain of debt, they're tired, they've been associating here or there. They're not passionate about their day, they're not passionate about their dentistry, they're not passionate about where they work, they don't feel like they're growing. I think I've just described an average associate

Anthony Price: Love in there.

Scott Leune: Yeah. What would you say to them? What are some things you would tell them in that situation? If they're asking you, what do I need to do? Where do I go?

Anthony Price: That is a great question. Very still. I mean that's when there's a lot of self reflection. You have to find out what it is you like. What kind of dentist do you want to be? You don't have to be that superhero things that do thing. How do you want your day than look how many hours do you want to work? How many days do you want to work? And you'll find that it becomes less work and more life is fun. This is like a hybrid now. I just went into the office in the morning, knocked out 10 veneers and you're out here talking to you. They love me, ready to go take my little girls to swim practice and that's the highlight of my day.

Scott Leune: But you have, yeah, by the way, it's only one o'clock in the afternoon for people listening. I dunno what time it is for you, but for me it's one o'clock in the

Anthony Price: Afternoon. Same here. So it's one o'clock here. My day is done clinically, I've got the rest of the day to chill out. So you have to find out what you like to do. For me, I found it. It was veneer smile makeovers and I'll, you got to let people know that's what you do and they'll come. That's what will help your business. It'll fulfill you personally, spiritually, all of that. That's what I would tell. I would also tell 'em to, once they do, figure out what they like, find other goodness that are doing that. Become mentees. Let them mentor. Listen, go to conferences like the a, c, D or whatever aspect of industry you like and be around the people that are really passionate about what they're doing and what you want to do. And you'll see that start to rub off on you. I mean, every time I go to one of these conferences, I just feel a recharge like, ooh, I ready to implement some of this stuff I just learned. That's what makes it less boring. And if I was a new adventure, basically.

Scott Leune: Yeah. So you've got a practice that is in complete alignment with your personality. You do the dentistry that you've learned to love and you're good at it so that patients seek you out and you're public about it so that people know. And then you box that practice into this little box so it doesn't eat away at your life.

Anthony Price: Absolutely.

Scott Leune: And now it feels sometimes like what you do is a hobby and is one o'clock and you're going to go to swim practice with your daughter that is living the dream. That is living the dream in so many ways. Of course, we're not talking about all the tough moments too, right? There's always hard that's going to come along. But the payoff for you is passion and wealth. So many times the payoff for other people when they do hard is they just got through the day just to wait for another hard day. There's no more payoff after that. But the payoff for you is passion and wealth and you're helping people and that is just so remarkable. Is there any last thing you want to say to our group before I kind of go through how they can find you and contact you? And then we'll wrap this thing up. Is there any last thing you want to mention?

Anthony Price: Yeah, absolutely man. Follow me on Instagram. My social media handles at Memphis Dentist. That's where you can find me. If you haven't seen me out there, check it out. Should be a message. I control all my social media. I don't have a team doing that. So if you DM me is actually me, I try to respond to everybody I love what I'm doing, looking to get your smile done. Just give me a shout. If you're a young dentist and you're looking for an opportunity, I've got some big plans for the future. I say what I'm doing now, I would love to teach other dentists how to do what I'm doing, show 'em the right way and saw ways to avoid a lot of mistakes who I've made all the mistakes you could make during this possible. I definitely have. So I could help you with that for sure. Just check it out. Shoot me an email info@professionalsmileaesthetics.com. And that's pretty cool saying that because I've, his smiles about Dr. Price this whole time. And now I evolved. This thing is all about evolving. You can't stay the same forever. So now I've evolved into another chapter of what I'm doing and I hope people appreciate it the same way they always have been. I really want to give shout to you, maybe this is like a full circle moment to me because I did the seminar back in the day and it really helped me out. The breakaway seminar helped me start off as a general dentist and I still have influence in a lot of your practices getting into what I'm doing every day.

Scott Leune: Yeah, that's awesome. I appreciate you saying that. Sometimes it's kind of weird to teach people how to do all these things. And I mean I've, it's my life's work to figure out the business side of dentistry and then I never see 'em. Did they go build a practice? How are they doing? So I love when I'm able to reconnect with people that have been through and they tell me what's going on. I appreciate you saying good things about it. It's something we've just been super passionate about, making our seminars just as impactful as possible. Alright, well I want to thank you for being so open, so honest and just giving to the world of dentistry with this podcast episode. And I also want to just congratulate you on the maturity and the wisdom that you've had to kind of build what you got, whether you ended up there or whether some of it was planned, the decisions you've made.

Now, looking from the outside in, I just have a tremendous amount of respect for what you've done. And I can't imagine people listening to this not having the exact same thoughts as me. So congrats on all of your success and I can't wait to hear about the big things you got coming. So keep me posted on that. For everyone listening to this again, find Anthony on Instagram at Memphis Dentist and go look at what he's doing following him. Look at his posts and you'll start to understand everything we've been talking about on this episode. Learn from him.